Viral marketing, viral advertising, or marketing buzz are buzzwords that uses marketing techniques to increase brand awareness, the typical type of viral advertisement in film is usually a very short film or simply subliminal images in related films that show a website relating to the product. They are generally used to increase brand awareness and create hype for upcoming products, similar to the way the viral video was used in 'Cloverfield' which depicted the stature of liberties head disrupting a party by being propelled down the street. This created a lot of hype for the cinema release because the question of what happened sparked the audiences curiosity so the film did very successful.
Idea:
My viral advertisement idea revolves around the world of social networking. The idea is of a person looking at another persons facebook profile, going through pictures and comments. Then finally zooming in on the cursor over the poke button, the clip then abruptly ends leaving a cliff hanger style. This relates to our film because it links into the stalkerish style theme and also leaves the ending open. I also intend to use pictures of the cast so it is directly associated with our film. The film will be around 10-20 seconds and shall be for the internet for an advert that interrupts videos, such as on youtube. I may have to use some censoring to hide peoples personal details which may impair the quality of film because I do not have the skills or software to edit the text to a high level.
Inspiration:
The idea of my film stemmed from this video of life being documented via a social network, though not similar in comparison to a film I still found this kind of media representation inspiring as a fresh idea.
Software:
I intend to record the screen footage using a downloaded software on my home computer called Camtasia, this allows me to record exactly what i'm doing on screen and edit it into a decent advertisement.
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