Internet advertising/marketing of films.

The internet is a rapidly growing medium to advertise and market an abundance of different products. This is a massive audience to effectively 'sell' your products to; this market is expanding onto new media devices such as smart phones and tablet computers. The ability to market your product via the internet is a good way to enhance the views of the audience. Since the start of the internet many film companies have used the internet to advertise their films using trailers.

Product placement of films onto the internet has grown tenfold in recent years, the ability to get your product to millions of people is a brilliant opportunity to expand your customer base. Other than movie trailers alone, there are vast number of other ways how a company may market their film. There are also website's reviews and reports of the film which creates a general buzz about the film, assuming that the film gets a good rating. Websites such as Metacritic and Rottentomatoes do these analytics of the films and their ratings/reviews of these products are widely accepted as correct. If they have a high score, the users of these websites are more likely to want to view the film.

http://www.rottentomatoes.com/m/single_white_female/

Social media is also an increasingly large audience for films, 'word of mouth' creates a buzz about the film and a desire to watch the film in question. Friends/family can also arrange a trip to the cinema using these social media websites which also encourages people to go and watch the film.

But with the growth of the Internet's proficiency to share films, so does the ability to pirate those films illegally. Many films lose millions of pounds due to the lost sales of films due to pirated copies of their product. Although the crime of piracy has slowly been brought down over the years in disk form, the intangible form has been increasing tenfold. Illegal downloading and streaming of these products lead to lost sales for the film companies.