My viral marketing idea involves the creating of a website titled laurenheigl.com in a similar format to Facebook containing a large number of photos of the female character. The site will release a new photo each day with different backgrounds from around the world which visitors to the site vote on the best one. All images of the female will show her in a candid setting where she is unaware of being photographed.
There will be banners on the site which will show appreciation for the female and make it clear that it is a fan-site dedicated to her. There will also be a choice of music for the site visitors to play which will have romantic and quite humorous songs. The aim of this viral advert is to depict a humorous, yet quite disturbing vibe for the audience and for them to questino what the film is about.
I created a site using Weebly, a free website that allows users to create their own websites. The following images represent how I made the site. The html for the site is http://laurenheigl.weebly.com/
This image shows me signing up for the site.
This image shows the naming of the website.
Creating the website domain.
Beginning the design of the site.
Changing the banner.
The almost complete site with different pages. This is the home page.
This is the photos page. It only has one image which implies that the male character has created himself.
This is the poems page. It contains three poems so far which are 'dedicated' to Lauren. They are about love.
This is the music page. It has typical love music which Connor has supposely dedicated to Lauren.
This is the comments page wgere visitors to the site can leave any messages either fore Lauren or for the site creator, Connor.
Photo of the week voting.
About Connor - doesn't really reveal any information about him - mysterious.
Examples of how visitors can leave comments.
Final
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