Audience of the short film

Our target audience should be an evenly split male/female ratio between the ages of 15-25; this is due to the fact that a large percentage of the cinema goers would be in this category. Connor is around the same age of our target audience and we have tried to make him relatable to other youths to the same effect that the Michael Cera movies do. Michael Cera is also portrayed as a teenage boy so that their target audience can also relate to the film. In contrast to our short film, Michael Cera is put into extraordinary situations which wouldn’t occur in real life, whereas ours is something which is much more likely to happen in real life to add a sense of verisimilitude and realism in the piece. A film that is similar to ours is Gone Goodbye, which is also a short film, although Gone Goodbye aim at a slightly more mature audience. Our 5 minute product would only appear to be a 12 because there aren’t many dark themes, there were ideas to include suggestions of rape in the film also, although this is yet to be decided upon. Based on the information I currently have and the guidelines of the BBFC website (http://www.bbfc.co.uk/) I expect our short film to be classified as a 12A this is probably a better classification because 15 is the lower end of the age of our target audience and will also allow younger viewers than that to see the film, which will maximise the audience of the film if it were to appear in a cinema. The BBFC classification system is usually pushed to its limits so that the target audience of the film can still attend, for example the Harry Potter series is usually a 12 or a 12A, this is because their target audience is of a lower age to ours and the distributors of the film Warner Brothers needs to comply with the regulations to fit into that classification in the same respect that ours will have to.

http://www.bbfc.co.uk/classification