Sunday 11 March 2012

Distribution of the short film

Our film would be released on a small-medium scale due to only having a very restricted budget. A distribution company which could theoretically distribute our film is Paramount pictures as they have also launched an independent distributor called Insurge Pictures which is an independent distributor of ‘micro budget’ films which cost under $100,000 to produce. The Paramount Pictures Corporation is owned by media conglomerate Viacom. Paramount is also consistently ranked as one of the top-grossing movie studios. The distributor we decided on was Momentum productions due to the amount of successful thriller films they have released and the fact they also distribute for smaller films, an example of small budget films which were successful and distributed by Momentum productions is the Paranormal Activity series and movies alike where they use very little budget but are still quite appealing to the wider audience. Allthough, these companies don't distribute short films to my knowledge, so we may have to look elsewhere for distibution for the film, a distribution company called Future Shorts does distribute these type of films. Future Shorts is the largest short film network in the world. Since 2003 they've built a new audience for film across the globe, developed a platform for filmmakers that allows millions of people worldwide to engage with their work.Working across exhibition, distribution and experiential events, Future Shorts is the product of 9 years of audience development, experimentation and of reacting to the demand for another way of experiencing film. Operating online, in live events and through commercial distribution, they believe strongly in the social experience of film; in cinema as a communicator and community that should not be restricted by geography, status, wealth or politics. Future Shorts Distribution is the world’s leading short film label, representing an extensive and eclectic catalogue of original, award winning titles, this is good because it already has previous successes with its distributed short films.
Our film can be promoted using internet viral campaigns which will gain interest in our film with minimal costs. The growing market of independent films means that micro budget films can make large revenue from their otherwise little costs, especially with the ability to sell merchandise via the internet which is again a very minimal cost. Although merchandising may not be easy to devise for our film, I believe that merchandising is an important part of making a profit for small companies and large companies alike. Due to the minimal props we used in the film there are no iconic items/memes we could duplicate and sell. Other merchandise such as posters and t-shirts could be used. Micro-budget films usually don’t make it to the larger cinemas so I believe that the best option for our media product will be to show it at either a film festival or in an independent cinema. Film Festivals are to show films which will be otherwise overlooked due to insufficient funding.

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