Poster Analysis - The Social Network

The main part of the poster features a close up of Jesse Eisenburg, focused on his left eye. This creates a sense of tension and emotion around the poster and lets the person viewing this poster realise that the film is likely to be some kind of drama. This is effective because the film has a same genre to ours which is a psychological drama. There is also text in the foreground which says "You don't get to 500 million friends without making a few enemies", This text also creates a tense atmosphere by giving the contrast between friends and enemies, this also explains a part of the storyline relating to Mark Zuckerberg (The founder of facebook) where he finds enemies in his quest to build a popular social networking site. The picture also has a faded grainy effect further giving the darker and serious tone about the film.

The top and bottom of this picture is bordered, with a larger black border on the bottom for the text and title. The title is presented in standard facebook formatting with the blue background and trademark text. This presents the films link with the social networking site of facebook.

The text at the bottom shows the production companies and distribution companies. It then shows the title in captions followed by the cast and crew.

Library Scene (Flashback) Storyboard

In preparation for filming this scene I drew a out a basic storyboard to guide us when filming so we know exactly what point we are and if we are being efficient when we film and keeping to the story.



Click to enlarge.

February Shooting Plan

This is a shooting plan to organise what we will be filming to finish the filming stage and do the editing to meet the final deadline.



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Research into film posters

All of these movie posters have certain editing techniques in them that could be used in my own film poster idea to ensure my poster is to the correct theme and in context of our film. The first thing I would consider using is the long shot featured in the film 'Cloverfield', this instantly lets the person that sees this know this is an iconic location of the film and in fact the only location, I would emulate this onto my poster taking a long shot of the park which is where the iconic twist in our film will be based so the audience will have their attention based on this part when it arrives in the film because they would recognise the location from the poster. Much like 'Cloverfield' had all the audience interested because it had a shot of Manhattan in flames and the statue of liberty decapitated.

A technique I am definitely going to use in my poster is the close up of the main characters face featured in the poster of 'the social network'. This shows a great emotional link and highlights the importance of this character, I may use both of the characters eyes for close ups but I prefer to do one half of the poster with the close up of the male character because he is featured in the whole film and the other half is the long shot of the park.

The tearing apart effect in the poster for 'fatal attraction' could be used on my poster to show the seperation between the two characters.

Research into Soundtracks

The analysis in these videos are to look at the sound used in psychological dramas.



The sound in this video is mainly minor tone and has several long tones which rarely changes from a specific chord range. There is not much variation until the main characters voice changes. The females voice also echoes and her mouth is not moving giving an interesting tone to the females voice, which is all in her mind. The music also builds as she speaks faster and more emotion is revealed through her thoughts.



The music in this video is similar in that it is mainly long minor tones in the beginning and builds when a major outburst occurs, the music links into the characters emotions when it changes. It also builds towards the final scene then after the climactic revealing that the male character is dead the music fades to silence.

Making day look like night

Due to the erratic nature of the sunset in winter, our shots are either too dark or too bright; we have filmed in both daylight and the sunset, both of which aren't ideal because the daylight is too bright and the sunset is too quick and there is not enough time to do all the shots we would like in that time. In the first shot it is relatively dark, halfway through the shot is almost entirely black, therefore we can't use those shots.

So I have come up with the idea to edit the shots using Final Cut Express to make simple bright days look as if it is night time. This will solve our problems with shots becoming too dark as they will ALL be shot in the daylight and edited the same to look as if it is at the exact same time. This will be rather simple and the final product shouldn't be too bad, although I assume some quality may be lost and it may not look like 'true' night, just dark blue. Although we will attempt to use the equipment and software to the best of our ability.



Although this will be pretty straight forward, I have found a simple tutorial on how this may be achieved. Using the same methods as the tutorial will be quick and enable us to get a half decent product. This may be the only way to make the daylight look as if it is night using this software. We can experiment with the software to try to get the best out of the film clip, although altering it in this way could easily lower the quality. .

Viral Advertising - Unrequited

My viral marketing idea involves the creating of a website titled laurenheigl.com in a similar format to Facebook containing a large number of photos of the female character. The site will release a new photo each day with different backgrounds from around the world which visitors to the site vote on the best one. All images of the female will show her in a candid setting where she is unaware of being photographed.

There will be banners on the site which will show appreciation for the female and make it clear that it is a fan-site dedicated to her. There will also be a choice of music for the site visitors to play which will have romantic and quite humorous songs. The aim of this viral advert is to depict a humorous, yet quite disturbing vibe for the audience and for them to questino what the film is about.

I created a site using Weebly, a free website that allows users to create their own websites. The following images represent how I made the site. The html for the site is http://laurenheigl.weebly.com/

This image shows me signing up for the site.

This image shows the naming of the website.

 Creating the website domain.

 Beginning the design of the site.

Changing the banner.

The almost complete site with different pages. This is the home page.

This is the photos page. It only has one image which implies that the male character has created himself.

This is the poems page. It contains three poems so far which are 'dedicated' to Lauren. They are about love.

This is the music page. It has typical love music which Connor has supposely dedicated to Lauren.

This is the comments page wgere visitors to the site can leave any messages either fore Lauren or for the site creator, Connor.

Photo of the week voting.

About Connor - doesn't really reveal any information about him - mysterious.

Examples of how visitors can leave comments.

Final